Viva Fresh has more than just groceries; it is also a department store. There is jewelry, cosmetics, clothes, some toys, dishes, cleaning supplies, and housewares. The meat counter is one of the best in Pristina, with fresh beef and fresh chicken breasts (amazing!). The produce section is also very good.
There is a little indoor play area for the kids as well with a trampoline, rockers, and a slide. There is also a coffee shop in the building.
Added plus — it is very easy to use a VAT form here as well as credit cards.
Web site: http://www.vivafresh-rks.com
Driving Directions: (~10 minutes) Starting at U.S. Embassy Bravo gate, take a right to go down the hill and take a right onto the main road (Ahmet Krasniqi). At the first circle, go around and take the last option, toward Ferizaj/Viva Fresh/Maxi/Albi Mall. At the next circle, take the second option to continue straight through the circle (M2/E65). Stay straight until you pass Albi Mall on the left hand side. Take the next exit onto the M25-2, toward Gjilian. Take a right to go under the highway and then continue straight. Viva Fresh has a big parking lot on your right.